The word “Custody” is a term that means “the protective care or guardianship of someone or something”. In finance, it means who is holding onto your funds.

Traditional financial institutions like E-Trade, Chase, and even Coinbase, are all custodians of your money and hold control over your funds while they are held with them.

Blockchain has enabled the ability to fully control and hold their own assets in the digital space, without the need for a custodian. Think of this as a vault in your home vs. a safety deposit box at a bank.

Ember utilizes self-custody wallets, meaning that only you have access and ownership over the money in your Bitcoin wallet. This approach offers security and control for our users, but it also means that our users are solely responsible for their login information, so please be sure to keep that information safe.